Salman Khan cancels US trip after SRK episode

Source: Rediff Movies

Learning lessons from Shah Rukh Khan [ Images ] episode, Bollywood star Salman Khan [ Images ] has cancelled his upcoming trip to New York to promote his latest movie Wanted, besides participating in the auction of his personal paintings to raise funds for his charity.

Organisers and promoters associated with the event cited Shah Rukh Khan's episode at Newark Airport early this month, where he was questioned by immigration officials and taken for a second screening, as a major reason for Salman to cancel his New York trip scheduled in early September.

The event was scheduled for September 3 in New York. The promoters were also in talks with local organisers in cities like Chicago, Houston and Dallas for his other events.

"However, after the Shah Rukh Khan event, Salman informed us that he would not like to take the risk of coming to the US at this point," an informed source involved with the planning and organising the September 3 event told PTI.

It is understood that Salman's decision was also propelled by what his aid alleged "the hard time" being given by the US Consulate in Mumbai [ Images ] in approving the visa of his close associates, including one of his family members, whom Salman wanted to bring along with on this promotional trip.

Study reveeals Advertising in Movies expected to Double!

Source: Phoenix New Times Blog By James King in News

Just when you were in between of that favorite movie of yours when there is an intimate scene between the hero and the hot chick, this idiotic washing powder commercial comes over and washes away all your interest, doesn't it feel just to kick their a** and yell them to get out of the way.

But the bad news is...its gonna be more of a thing now. Read along...

www.repmanblog.com

A study released by the Department of Research and Economic Affairs
at Arizona State University found that subliminal advertising through
product placement in movies is becoming more effective than ever, which
of course means advertisers are going to start doing it...a lot.

Michael Wiles, an assistant professor of marketing at ASU, conducted the study, published in this month's Journal of Marketing. It
finds that when a product is successfully placed in feature films, the
company that makes it enjoys a dramatic boost in its stock price.

Wiles says companies have taken notice of this spike and are increasing spending on strategic product placement.

In 2005, Wiles says, marketing firms spent $722 million to get their
products on the big screen and in the hands of characters like James
Bond. By 2010, Wiles expects that number to more than double to $1.8
billion.

"It's a difficult balancing act to figure out which ones will be
worth the most," Wiles says. "You also have to avoid having too many
placements in the same film. As more brands get mentioned in a film,
the placements compete and become less valuable."

Wiles finds that the most successful product placements in history have been Pepsi in Austin Powers: Goldmember,and the Mini Cooper in The Italian Job.
Wiles says they were so successful because they were targeted at
the ideal audience, and weren't outrageously expensive like the Aston
Martins in most James Bond films. 

Wiles says his study also found that product placement within
television shows or movies is becoming more successful than an actual
advertisement because, as cute as the Geicko Gecko may be, people can
fast-forward right through him these days.

"There's quite a bit of value to be gained from film product
placement because the spots are impossible to avoid," Wiles says.
"You're able to tie your product to the characters and what's portrayed
to get rich symbolic associations with the movie and pop culture."

Our head's splitting with all those products inside.

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