Samsung announces 1GHz processor "Hummingbird"

Source: CNET News

Samsung and Intrinsity jointly announced on Monday one of the fastest processors to date likely to be aimed at devices such as the Apple iPhone.
The new 1GHz chip co-developed by Austin, Texas-based Intrinsity and Samsung is similar to the processor that powers the current iPhone 3GS which is a 600MHz Samsunf processor based on the ARM Cortex A8 design.
The new Samsung chip is code-named "HUMMINGBIRD".
"Hummingbird," could be bound for a future iPhone or like device. "Yes, I think it's possible," said Tom R. Halfhill, senior analyst at the Microprocessor Report.

"Samsung could drop Hummingbird into the existing S5PC100 design with few or no changes," Halfhill said in response to an e-mail query, referring to the S5PC100 processor now used in the iPhone 3GS. "Bingo! A next-gen iPhone that could run at speeds up to 1.0GHz," he said.

Halfhill added that Samsung will likely use Hummingbird for future smartphones and discussed Hummingbird at length in an article that appeared Monday in the Microprocessor Report, where he also addressed the possibility of the chip making its way into a future Apple device.

Increasingly sophisticated smartphones will demand faster processors, according to Halfhill. One way to get there is cranking up the chip's speed--referred to as "clock speed"--something that ARM has not emphasized in the past because its designs, to date, have been all about power efficiency not about high-performance.

But that is changing. "The biggest challenge in mobile processor core design and implementation is to achieve high clock speed performance while keeping the power consumption low," said Jae Cheol Son, vice president, SOC Platform Development, System LSI Division, Samsung Electronics, in a statement.

According to market researcher Forward Concepts, the ARM's Cortex-A family could account for about half of the total market for mobile application processors by 2013. The main processor in a smartphone is called an application processor.

Blogged with the Flock Browser

Mathematics != Love

Mathematics and Love. No Match.

source

Blogged with the Flock Browser

Study reveeals Advertising in Movies expected to Double!

Source: Phoenix New Times Blog By James King in News

Just when you were in between of that favorite movie of yours when there is an intimate scene between the hero and the hot chick, this idiotic washing powder commercial comes over and washes away all your interest, doesn't it feel just to kick their a** and yell them to get out of the way.

But the bad news is...its gonna be more of a thing now. Read along...

www.repmanblog.com

A study released by the Department of Research and Economic Affairs
at Arizona State University found that subliminal advertising through
product placement in movies is becoming more effective than ever, which
of course means advertisers are going to start doing it...a lot.

Michael Wiles, an assistant professor of marketing at ASU, conducted the study, published in this month's Journal of Marketing. It
finds that when a product is successfully placed in feature films, the
company that makes it enjoys a dramatic boost in its stock price.

Wiles says companies have taken notice of this spike and are increasing spending on strategic product placement.

In 2005, Wiles says, marketing firms spent $722 million to get their
products on the big screen and in the hands of characters like James
Bond. By 2010, Wiles expects that number to more than double to $1.8
billion.

"It's a difficult balancing act to figure out which ones will be
worth the most," Wiles says. "You also have to avoid having too many
placements in the same film. As more brands get mentioned in a film,
the placements compete and become less valuable."

Wiles finds that the most successful product placements in history have been Pepsi in Austin Powers: Goldmember,and the Mini Cooper in The Italian Job.
Wiles says they were so successful because they were targeted at
the ideal audience, and weren't outrageously expensive like the Aston
Martins in most James Bond films. 

Wiles says his study also found that product placement within
television shows or movies is becoming more successful than an actual
advertisement because, as cute as the Geicko Gecko may be, people can
fast-forward right through him these days.

"There's quite a bit of value to be gained from film product
placement because the spots are impossible to avoid," Wiles says.
"You're able to tie your product to the characters and what's portrayed
to get rich symbolic associations with the movie and pop culture."

Our head's splitting with all those products inside.

Blogged with the Flock Browser

What's Cookin'? Anti Gravity Dinner.

Source: CNET News

What do you eat when you're set out in space with no gravity...anti gravity Dinner. And what's most difficult out there. Just to sit and eat! You can't even have enough when you're floating upside down 3 feets above the table!!!

The combined 13-member crew of the shuttle Endeavour and the International Space Station can enjoy a joint meal when time permits, but getting everyone around the table is a bit of a challenge in the cramped confines of the lab complex.

Luckily, the absence of gravity makes "sitting down to dinner" a different sort of experience. No word yet on whether the last one to the table has to do the dishes.

The Endeavour crew arrived at the space station on July 17 and are set to leave Tuesday.

The shuttle Endeavour's seven-member crew dines with the space station's six crew members.

(Credit: NASA)

The astronauts partake in joint meals in the U.S. Unity module.

(Credit: NASA)

The combined crews pose in the Harmony module of the International Space Station.

(Credit: NASA)

Blogged with the Flock Browser

Western Digital's New 1TB Laptop Hard Drive

Source: CNET News

Increasing the storage capacity on laptops has taken a leap with the 2 new Laptop Hard Drives from Western Digital.

Western Digital announced Monday two laptop drives that offer "extreme" amounts of storage: the Scorpio Blue 1TB and the Scorpio Blue 750GB. Prior to this announcement, the largest laptop hard drive available was 500GB.

Scorpio Blue

(Credit: Western Digital)

Currently, the largest desktop hard drive on the market is 2TB. The Scorpio Blue 1TB drive, though half the capacity, is still very impressive, considering the fact that a 2.5-inch laptop drive is much smaller than a 3.5-inch desktop drive. The new WD laptop drives are the first that use 333GB per platter technology.

The Scorpio Blue Hard Drives are a little incompatible, having a thickness of 12.5 mm opposed to the standard of 9.5 mm. For such reasons, WD says the new drives will be perfect for portable storage as WD's new My Passport Essential SE Portable USB Drive.

Other than capacity, the new Scorpio Blue drives also feature a set of advanced storage technologies, including:

• WhisperDrive, which is WD's technology that uses seeking algorithms to produce one of the quietest 2.5-inch drives available
• ShockGuard, which helps the drive withstanding shock, such as accidental drops, and vibrations better
• SecurePark, which is a mechanism that parks the recording heads off the disk surface during spin up and spin down and when the drive is off. This ensures that the recording head never touches the disk surface to improve long-term reliability

Both new drives come with 8MB of buffer memory and spin at 5,200rpm, which is slightly slower than the 5400rpm speed of mainstream laptop drives.

The Scorpio Blue 750GB drive (model WD7500KEVT) is available now and costs $190. The 1TB version (model WD10TEVT) is, for now, only available configured into the My Passport Essential SE USB drive, but it will be available as an internal hard drive in a few weeks. It will cost $250.

However, the bigger the better!!!

Blogged with the Flock Browser

The Creatures of Wikipedia and Bill Gates on Chrome OS

The real world might have thousands of lacs of species of animals, but nowhere can you find such a diverse fauna as that of WikiFauna.

Yes, there's a whole lot of animals that make WikiPedia the beast it is at knowledge.

From WikiDragons to WikiPrincesses, there's a whole lot on the Internet when it comes to sharing knowledge at a site such as the WikiPedia.

Crawling thru the net as usual, here's an article that illustrates all those beings of the WikiWorld.

Source: thinkdigit.com

While talking of creatures and creators, came along a news of Bill Gates, (finally!) talking of Google's Chrome OS, changing his "No comments" opinion over the thing.

Gates offered an insight into the marketing strategy of Google, explaining, "When Google is doing anything it gets this (way) - the more vague they are, the more interesting it is."

Vague, or not, Chrome OS is sure the center of attraction when it comes to being a Google Thing.

I am back again!

Phew! That was way good time out of the Internet thing. But who can keep themselves away from such interesting thing that connects you with the world. NOT ME!

Well, its really been a long time that I have written a blog entry. I even did think of deleting my blog, but when I opened up my blog (that is after 2 YEARS! Can you believe that?), I saw some of my posts commented that kept me from doing that disaster. So, I'm here back again!

Well, you know I'm kinda interested in Tech and all, so I post frequently about tech and other things, but I AM interested in other things too and I like to post things that may be common interest to all that is my audience.

So, I was looking on the net when I came acroos this blog from TechRepublic.com from Debra Littlejohn Shinder or just Deb Shinder what she is known better in that community about 10 ways to stay out of trouble when you post to Social Networking Sites.

As is illustrated, it is really quite easy to get yourself embarrased when you post to such sites when you really don't know what consequences a little post of yours to Uncle Ed making joke of him can result as a bad impression of yours in front of your boss if he reads it. The blog post points out the seriousness of the issue most people forget when trying to distribute info on such sites. However, thanks to Deb Shinder, you have these 10 ways you can save yourself from such embarrasement.

I hope you people cope up with me as I promise all you guys that I'll now be timely with my posts and give you the bit of this large E-Web that holds us altogether.